RENATA HELFMAN  Green Beauty Expert, Makeup Artist & Consultant

Renata Helfman

http://www.lipstickangels.org

Renata Helfman’s name and image have become synonymous with eco-beauty.   Working as a Celebrity Makeup Artist for over 15 years, she has cultivated a passion for chemical free products and the positive benefits they have on the body and mind.   Determined to make luxury natural products more accessible to the public, Renata founded Vert in 2007, the first eco-chic beauty boutique in the nation.  The store instantly became a magnet capitalizing on the public’s longing for a cohesive selection of safe, chemical free beauty and skin products.

With international editorial recognition from every sector of the beauty industry, she writes for The Huffington Post and has been featured in Elle, the Los Angeles Times, Natural Health, Vogue, W, and numerous other publications and media outlets.  Renata’s favorite beauty products and personal picks have been in several featured editorials, and the subsequent elevated profile provided by her authoritative endorsement of these products has given their manufacturers substantive marketing results.  As a Consultant for various luxury brands, Renata successfully works to develop strategies and marketing tools with an emphasis on increased product line diversity and eco-consciousness in order to help generate top selling niche competitors to an ever-growing marketplace.

As a Celebrity Makeup Artist, Renata has fostered seminal relationships throughout the entertainment industry by designing and composing the look of motion picture, television, and commercial actors.  Entrusted with the image of Hollywood’s great personalities, she has made her mark as the Expert who offers the celebrity alternative to unhealthy chemical laden personal care.

Always searching for ways to share her knowledge and help those around her, Renata returned to volunteering at Cedars Sinai Medical Center in 2011, which she had begun doing a decade earlier.  Surprised to find that the hospital did not have a beauty program in place, she made it her mission to bring beauty and compassion to patients in need.  In 2012, with enthusiastic support from Cedars Sinai Hospital, Renata launched Lipstick Angels, a nonprofit organization that provides patients in hospitals with individualized makeup services by skilled professionals.  Recently, Renata was selected to be on the Philanthropic Committee of the Makeup Artists Union, where her position will allow her to promote Lipstick Angels and enable her to use her compassion and expertise to help other Union members going through hardship.

To learn more about Renata and to book her, click here.